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Created through a "student-tested, faculty-approved" review process, *GLOBAL, 2E* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL, 2E is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact on global business made by Japan's recent "triple" disaster and the escalating violence in Libya. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including South Africa's SABMiller, China's Pearl River, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL, 2E's comprehensive package, including the CourseMate course management system, helps you teach students to become savvy, effective managers within today's global business landscape.
- Sales Rank: #128351 in Books
- Brand: Brand: Cengage Learning
- Published on: 2012-02-09
- Original language: English
- Number of items: 1
- Dimensions: .60" h x 8.40" w x 10.70" l, 1.50 pounds
- Binding: Paperback
- 230 pages
- Used Book in Good Condition
Review
"Readability was exceptional. I liked Peng's writing style."
"I find readability, accessibility, and writing style superb."
"Wonderfully written! Good examples, style, easily explained!"
About the Author
Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great Book
By Michael Warren
Great book. Used it for my international business course. Easy to understand. Reads kind of like a magazine. The chapters are short, but has all the main points. Review cards that you can tear out of the back of the book for each chapter. Best part is the price. Even new, it was about half the cost of some of my other books that were used.
2 of 2 people found the following review helpful.
Affordable & includes helpful study guides
By Debbie
Probably one of the best textbooks I’ve had to purchase it was an easy read to study for exams. The Textbook is also extremely affordable so I was expecting a raggidy textbook, but it was in good condition and it even included review cards for every chapter at the back of the textbook.
1 of 1 people found the following review helpful.
The book was very interesting and informative. I think ...
By The Undergraduate
The book was very interesting and informative. I think I learned a lot from the material.
Unfortunately, the book and associated assessments contained inconsistencies/errors, far too many for educational material and the cost. What happened to copy-editing and proofreading?
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